About FJK3
Fran is a graduate of Amherst College and the Harvard Business School. He has spent 40+ years helping CEOs and CMOs build clear and appealing brand campaigns that deliver superior business results. His career began on Madison Avenue with Young & Rubicam, moved to Boston with HBM and LML&K, and then onto 20 years helping to build Arnold Worldwide into a national brand building powerhouse. Fran joined Arnold as Chief Marketing Officer in 1993, became President in 2001, CEO in 2006 and Vice Chairman in 2010. Some of Arnold's well known brands included VW, Volvo, JetBlue, Titleist, Footjoy, Ocean Spray, Jack Daniel's, Hershey, Reese's, Citizens Bank, Huntington Bank, Truth, Progressive Insurance, Fidelity Investments, Amtrak, Royal Caribbean and New Balance. Fran served as Board President of the Boston Ad Club, as a National Director of the AAAAs, was elected into the Boston Ad Club Hall of Fame in 2013 and is the co-author of two books; What They Really Teach You At The Harvard Business School and The Breakaway Brand. During Fran's tenure, Arnold brands won more than 30 EFFIE awards from the American Marketing Association, and the VW Drivers Wanted campaign was voted the #1 brand campaign in the world.
A rising brand tide floats all boats.
About CEOVIEW Branding
Fran left Arnold and started CEOVIEW Branding in March of 2014. Since then CEOVIEW has helped 40+ leadership teams improve their understanding of the power of superior branding and to uncover the most powerful brand direction for their unique enterprise. CEOVIEW's mission is to help growth oriented leaders build stronger brands and more successful businesses. CEOVIEW clients have included past Arnold clients, $1B+ companies, smaller businesses, PE portfolio brands, VC backed startups, universities, colleges, boarding schools, pro-bono organizations, libraries and museums. CEOVIEW Branding's unique approach begins with the CEO's 3-5 year vision and business plan, brings in the brand thinking of the senior leadership team and works the brand storytelling out into the hearts of the organization's best customers and prospects. The CEOVIEW offering strives to help visionary CEOs/leaders improve their branding in a fun, inspirational, educational and highly cost effective manner.
About Superior Branding
Fran has worked on over 200 brand challenges over the past 40 years. Each new case has brought learning about how branding works, what kind of campaigns achieve success and what CEO/leaders must do to build superior brands. Fran enjoys working with CEOs who are interested in these learnings and applying them to their unique challenges. A big part of the CEOVIEW approach is to build strong alignment among the CEO and the entire senior leadership team around one winning direction. Some of the key success factors CEOVIEW Branding clients think through include: great campaigns are built on “Brand Truths”, the best brands strive to become “Category of One” brands, great brands appeal to a “Winning Mindset” that unites all of their different types of consumers, great branding doesn't just improve your advertising, it is a “Strategic Filter” that aligns every action a business takes, and building better branding takes strong “CEO commitment” and passion. CEOVIEW Branding believes every CEO needs brand clarity and a superior branding direction to maximize their organization's odds for success. When your brand reputation is on the rise, key success drivers like sales, pricing power, customer loyalty, profits, employee morale, the ability to attract talent and enterprise value will follow.